I’m a graphic designer who specializes in creating clean, effective, brand-aligned design—whether it’s a collector’s edition box set, a high-converting landing page, or a high-volume direct mail campaign. With over 15 years of experience spanning packaging, print, and digital marketing, I bring a strategic mindset and production expertise to every project.

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Over the course of my career, I’ve worked with brands like Sony Music, Live Nation, Atlantic Records, Manhead Merchandise, Publishers Clearing House, and the legendary progressive rock band Yes, delivering packaging and promotional materials that reflect both creative vision and production precision. I’ve led end-to-end packaging development, collaborating with printers and vendors on dielines, specialty finishes, proofing, and quality control to ensure retail-ready results.

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That creative-production balance has also shaped my long-term collaboration with Yes, a Rock and Roll Hall of Fame-inducted group still performing after more than 50 years. As their lead designer, I’ve developed new releases, back catalog reissues, and tour merchandise. I’ve written liner notes for albums and concert programs, contributed original photography, and traveled the world with the band as their official photographer. My background in photography and copywriting allows me to support projects with original imagery and messaging that reinforce the visual story across formats.

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Beyond packaging, I’ve led creative efforts for ecommerce and digital campaigns—designing and directing assets for email marketing, product listings, landing pages, and on-site promotions. Whether in print or digital, my work is grounded in clarity, consistency, and compelling storytelling that drives engagement.

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I’m equally comfortable working independently or as part of a cross-functional team. At Publishers Clearing House, I mentored junior designers, managed collaborative initiatives, and upheld brand consistency across hundreds of assets. I value the balance between creativity and precision—and enjoy helping others find that balance in their own work, too.

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If you're looking for a designer who bridges packaging, digital, and production—with a focus on staying on-brand and on-schedule—I’d love to connect.

View my LinkedIn, or reach out directly at ggottlieb@aol.com.